VS Peps
Press · Section 11
For media & partners

Press kit

Brand assets,
in the open.

Marks, palette, typography, and voice — documented for anyone covering us, citing us, or building something adjacent. No request form. No gatekeeping. Right-click and save.

Marks

The lockup.

A chromatogram peak and a wordmark. Clear space on all sides equal to the cap height of the wordmark.

VS Peps

Lockup · primary

Download mark (SVG)

Mark · standalone

Download mark (SVG)
VS Peps

Wordmark · type-only

Set in Source Serif 4

VS Peps

Lockup · reversed

Download mark (SVG)

Color

Editorial earth.

Cream paper, espresso ink, oxidized amber, sage green for affirmative moments. No saturation outside this family.

  • Paper
    Highest-light surface
    #fbf7ee
  • Cream
    Page background
    #f4ede0
  • Cream Deep
    Surface accent
    #e8dec9
  • Ink
    Primary text
    #1f1a14
  • Ink Deep
    Display text, dark surfaces
    #100c08
  • Ink Muted
    Secondary text
    #6b5e4d
  • Amber
    Accent, links, peaks
    #a06d2e
  • Amber Deep
    Pressed states
    #7c5421
  • Sage
    Secondary accent, savings
    #6a7a5a
  • Rust
    Errors, destructive
    #8a3a1d

Type

Two families.

A refined display serif paired with a confident contemporary grotesk. No third face.

Display · Source Serif 4

Aa Bb 99.4%

“Italic for emphasis. Pull-quotes. Brand voice.”

Source Serif 4 on Google Fonts →

Body · Hanken Grotesk

Aa Bb 24/06

Used for body, small caps labels, tabular numerals, and UI. Treated with tight letter-spacing on labels (label-caps utility) and tabular figures for all data display.

Hanken Grotesk on Google Fonts →

Voice

How we sound.

Refined, confident, transparent. Treats the reader as an intelligent adult who's already researched the compound.

  • Rule 01

    Proof before adjectives

    Do

    “99.4% HPLC verified, Janoshik Analytical, batch 2026-05-22.”

    Don't

    “Highest-quality pharma-grade pharmaceutical-grade premium-grade.”

  • Rule 02

    Research-language only

    Do

    “Studied for cytoprotective pathway research.”

    Don't

    “Speeds up your recovery after a workout.”

  • Rule 03

    Italic display for emphasis, not bold

    Do

    We publish the receipts. That's the product.

    Don't

    We publish the receipts. THAT IS THE PRODUCT.

  • Rule 04

    Tabular numbers always

    Do

    99.4% · 99.2% · 98.9%

    Don't

    99.4% · 99.2% · 98.9% (proportional digits — uneven columns)

Press contact

For coverage, interviews, or asset requests,
write to press@vspeps.com.

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